As we welcome 2025, the team at Hosts International wish all their clients and partners a prosperous New Year. In this month’s article, we reflect on one of the company’s most cherished traditions that continues to shape industry relationships—the Hosts International famous ‘league board.’
The story behind the league board
At the heart of Hosts International’s operations lies the industry-renowned ‘league board’—a dynamic tracking system meticulously maintained by the company’s late director, Peter Brown. With unwavering dedication, he updated this comprehensive sales board daily, regardless of circumstances or location changes, creating a living record of partner performance and industry trends. So what’s special about it?
More than just numbers
The league board tracks nearly 100 partners across multiple tiers, with the top performers featured in League 1, followed by subsequent divisions. This systematic approach has become more than just a tracking tool; it has evolved into a catalyst for meaningful industry dialogue. From ELT providers to the British Council and English UK school partners, the board offers valuable insights into market trends, including young learner engagement, adult education patterns, and nationality-specific travel trends.
A personalised tool for industry insight
Schools and agencies in international education frequently use the board to gauge their market position and understand accommodation requirements. During industry events and meetings, Hosts International’s staff often get asked questions about current rankings, new entries, and regional performance metrics. This transparency has encouraged healthy competition and collaboration within the international education community.
The spirit of Peter’s league board lives on, not just as a tribute to his legacy but as an invaluable tool for tracking and improving performance in international education. Would you like to discuss your position on the league board or explore opportunities to join the ranking? Get in touch with Hosts International today to learn how they can support your institution’s growth in international education.